Wyndham plots growth across EMEA

Wyndham Hotels & Resorts continues to expand its presence across Europe, Middle East, Eurasia and Africa (EMEA) with a series of recent hotel launches and a strong lineup of openings this year.

In a year of historic challenges for the travel industry, Wyndham in 2020 achieved 38 new hotel signings in the region and a host of openings, in addition to launching multi-faceted initiatives to support and empower hotel partners across EMEA to help rebuild demand in response to changes and on-going travel restrictions.

Some of Wyndham’s key 2020 openings included the European expansion of Ramada by Wyndham in Madrid and Valencia, Spain; Leeds, England; and Budapest, and continued momentum in India and Pakistan. Other highlights included the expansion of La Quinta by Wyndham in Turkey, and the debut of the Super 8 by Wyndham brand in the UAE alongside more openings in Germany.

In late 2020, Wyndham also opened its first hotel in Nepal under the Ramada Encore by Wyndham brand, and expanded in India with the addition of Wyndham Ahmedabad Shela. Solid growth has continued this year, as the company debuted the La Quinta brand in Dubai, and has seen further momentum in Turkey with the opening of Ramada by Wyndham Izmir Aliaga, while also expanding its Dolce brand with a new flagship hotel in Copenhagen.

Wyndham’s recent expansion in EMEA reinforces its commitment to its partners, guests and team members across the region and is set to continue with a strong development pipeline of more than 16,000 rooms that includes more than 20 new hotels expected to open later this year, the company reports.

“We are extremely proud of these achievements, initiatives and the incredible resilience shown by our hotel partners in the region,” said Dimitris Manikis, president EMEA, Wyndham Hotels & Resorts. “In the toughest period our industry has ever experienced, it is more important than ever to put our partners, guests and teams at the heart of everything we do. Our ability to continue to grow is a testament to the strength of the value proposition of the Wyndham brands for hotel partners as they prepare to rebuild demand, and we are looking forward to our continued and long-term success together.”

Some of the upcoming openings this year will include:

The debut of the Wyndham’s namesake brand in Cyprus with the opening of the upscale Wyndham Nicosia expected around the end of the year.

Further momentum in Turkey where Wyndham has more than 80 hotels and seven new properties expected to open this year, including the debut of the Days Inn by Wyndham brand with two openings in Istanbul.

Brand expansion in the Middle East with the opening of the first Days Inn by Wyndham in the UAE in the second half of the year, which will bring more economy accommodation options to travelers visiting the Deira district in Dubai, as well as the opening of a new Wyndham Grand hotel in Doha, Qatar.

Further growth in Europe includes the launch of the Trademark Collection by Wyndham hotels with a hotel in central Brussels, and more upcoming Trademark openings in Budapest and Dusseldorf later this year. Expansion of the Ramada by Wyndham brand in Romania, with two additional openings in Targu Jiu and Slatina.

Additional development in India include the openings of Ramada by Wyndham Gangtok Deorali Hotel & Casino in April and Ramada Varanasi Katesar later this year.

Additional openings include a Wyndham Garden Burabay (Kazakhstan), Ramada Encore by Wyndham Tashkent (Uzbekistan). A Ramada by Wyndham will also open in Georgia’s capital Tbilisi.

Last year, Wyndham Hotels & Resorts launched a new hybrid meeting solution in EMEA combining live-streaming and in-person participation to encourage attendance when faced with restrictions on meeting sizes and travel. Wyndham also introduced support for business travelers with reduced corporate rates for small to mid-size businesses through the Wyndham Easy Book, and a new Wyndham Mobile App offering personalized experiences and responding to new user’s needs in real time.

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