Wyndham commits to $40M investment into Microtel, La Quinta

Wyndham Hotels & Resorts has launched the Microtel Lift Incentive Program on the heels of a successful renovation incentive program for La Quinta by Wyndham, known as the LQUp Incentive Program, and further solidifies Wyndham’s dedication and support for its franchisees. With a committed investment of more than $40 million over the next three years, these two programs help owners continue to raise the brands’ profiles, while enhancing the guest experience and helping to achieve long-term success, the company reports.

The Microtel Lift Incentive Program supports Microtel by Wyndham owners based in the U.S. by offering forgivable note funding of up to $2,000 per room from Wyndham to supplement franchisees’ investment in hotel renovations that reflect elements of the brand’s new design-forward Moda prototype, which is the first of its kind in the economy select-service segment.

“Wyndham Hotels & Resorts remains strongly committed to helping owners improve the quality and performance of their hotels, increase their guests’ satisfaction, and best position their business for ultimate success,” said Geoff Ballotti, president/CEO, Wyndham Hotels & Resorts. “We know renovation projects play a critical role in that journey, as proven by the success our owners have seen from other brand renovation programs over the last several years, including the highly successful LQUp and Super 8 Innov8te Programs. This significant investment will help accelerate the adoption of new design standards for Microtel by Wyndham and bring important elements of Microtel’s Moda design to more destinations, reaching more everyday travelers.”

Microtel’s Lift Incentive Program follows in the footsteps of La Quinta’s successful LQUp Incentive Program, launched in 2020, which facilitates comprehensive upgrades to the hotel exterior, signage, public spaces, guestrooms, fitness center, breakfast offering and more. All renovations reflect La Quinta’s Del Sol design, which was created with the objective to maximize revenue-per-sq.-ft. while maintaining a competitive cost per key.

Through the LQUp Incentive Program, qualified La Quinta by Wyndham franchisees in the U.S. have received forgivable note funding of $2,000 per room to supplement their investment in hotel renovations. More than 80 properties have already completed renovations as part of this program, including properties in Dallas and Odessa, TX; Salem, OR.; St. Petersburg and Tampa, FL; Phoenix; Clovis, NM; and Las Vegas. Hotels that have completed an LQUp renovation have, on average, seen increases in RevPAR since completing their renovations. In addition to the sites that have completed LQUp renovations, more than 100 hotels are currently undergoing renovations under the program.

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