WhyHotel plots next locations

WhyHotel, a hospitality platform and operator, has revealed that Miami and Washington, DC will be the latest hosts for its pop-up hotel model. WhyHotel Midtown Miami is coming to AMLI Midtown Miami in South Florida, and WhyHotel Washington DC National Mall will arrive at the Kiley Apartments property in Washington, DC.

Each pop-up hotel location will operate more than 100 units and will be open to guest bookings during the initial leasing process. Guests of these new WhyHotel locations will enjoy all of the amenities of a modern furnished, luxury apartment with the added benefits of innovative and safe approaches to hospitality, the company reports.

“While 2020 was a difficult year full of hardship and loss, it also had the unexpected effect of accelerating many trends in innovation, technology and evolving consumer preferences,” said Jason Fudin, CEO/cofounder of WhyHotel. “We saw businesses built atop leased inventory falter and consumers trade traditional hotel stays for longer stays in more spacious home-like products. We are proud that our pop-up business, built around flexibility, profit sharing with developers and delivering the products consumers want, performed at over 85% occupancy through COVID. For the first time since the pandemic started, we are thrilled to be expanding again with two new pop-ups, including our first opening in Miami and our homecoming to DC.”

WhyHotel Midtown Miami is its South Florida debut as the company continues expanding its pop-up hotel product nationwide. As a top-tier market with high tourism, rich culture and a thriving business sector, WhyHotel is well-positioned to complement all that this vibrant community has to offer with luxury accommodations that fit every traveler’s needs, the company reports. The property is in close proximity to the beach as well as steps from a host of local breweries, restaurants and high-end retailers.

“Our brand-new luxury apartments are located in the heart of Midtown Miami with a variety of shopping and dining just steps away,” said Matthew Thomson, senior development associate at AMLI. “At AMLI, we put experience and beautiful spaces at the forefront of everything we do, and this community is no exception. It has the highest-end finishes in the market, the most spacious apartments and unmatched amenities. Partnering with a hospitality-forward operator like WhyHotel is the perfect added amenity to help us continue to bring our vision for an unmatched experience to life.”

In partnership with The UIP Companies Inc., WhyHotel Washington DC National Mall is the company’s second pop-up in D.C. proper and fifth pop-up in the region. Located adjacent to Capitol Park Tower, it is within walking distance of the National Mall, the U.S. Capitol building, the Wharf, three Metro stations, numerous retailers, museums and restaurants, as well as Audi Field and Nationals Park.

“At The Kiley, we set out to build a project in the historic Southwest Waterfront neighborhood for those that are looking to unwind, indulge, energize and explore all that DC has to offer,” said Steve Schwat, founding principal at UIP. “UIP is in the business of creating more than just buildings—we foster community. Partnering with WhyHotel, who has brought an added lifestyle amenity to so many residents in projects across the region, is a natural extension of what we strive to do at UIP. We couldn’t be more excited to bring this innovative, home-grown concept to our residents and the neighborhood alike.”

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