Trivago: Vegas, Beach Towns Top Fall Destinations

DUSSELDORF, GERMANY—For many travelers, fall is often marked by experiencing the changing of the seasons from locations around the world. With travel restrictions still in place and concerns around a second wave of the COVID-19 pandemic on the rise in the U.S. and across the pond, fall travel destinations have shifted from international cities to domestic destinations such as seaside beach towns.

This latest data comes from Trivago’s global monthly search data, with the most noticeable shifts from September 2019 appearing in destination type, same-day and next-day bookings and the number of bookings further from travelers’ homes.

The global accommodation search provider will continue to release travel trends and insights on a monthly basis. The following data points capture trends during the month of September:

  • With the reopening of casinos in June, Las Vegas held the top spot for domestic destinations in August and September among U.S. travelers.
  • Beach destinations also remained the most popular destinations in the U.S., with Myrtle Beach, SC; Panama City Beach, FL; San Diego; Ocean City, MD; and Atlantic City all within the top 10 among U.S. travelers.
  • In Germany and the U.K., neighboring countries and domestic seaside cities and resorts were overwhelmingly preferred in September 2020 when compared to September 2019. Cities such as Amsterdam, Dubai and Glasgow, Scotland, were replaced by Brighton, Cornwall and Bath—all in England—for travelers in the U.K.  
  • The U.S., U.K. and Germany all saw increases in last-minute travel, defined by less than one day before the trip.
  • The U.K. had the biggest increase from last year, with a 15% increase in searches 0-1 day from travel. Click-out share for trips further into the future, 31-91 days out, dropped across the board.  
  • While trips more than 3,100 miles away decreased across the U.S., U.K. and Germany, the share of bookings within 60 to 300 miles increased. This signals an increased willingness to travel further domestically, given current limitations on international travel.
  • Lastly, price per stay unsurprisingly remained lower than the same period last year in both the U.S. and U.K.

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