The Hoxton plots European growth

The Hoxton plans to add five more properties to its growing portfolio, with hotels set to open in Barcelona, Berlin, Brussels, Shepherd’s Bush (London) and Vienna over the course of 2022 and 2023.

After a challenging year, the company reports that optimism is on the horizon as these openings see the brand spread its presence across Europe, and follow the recent opening of The Hoxton’s 10th hotel in Rome, which opened earlier this month. As part of the expansion, Working From, The Hoxton’s coworking brand, will also open its first mainland Europe location, bringing a new co-working offering to Brussels.

The Hoxton has continued to go from strength to strength in recent years, scaling its portfolio of open-house, design-led hotels in key cities across Europe and North America, the company reports. Locations currently include London (Shoreditch, Holborn and Southwark), Paris; Amsterdam; Rome; New York; Portland, OR; Chicago; and downtown Los Angeles.

Speaking about the upcoming openings, Sharan Pasricha, CEO/founder, The Hoxton, said, “It’s been an incredibly difficult time for everyone, especially those in hospitality, and for all of those who, like us, love to travel and discover new places. Community has never felt more important, and we look forward to sharing Hoxton with more people in some of our favorite cities in Europe. Our exciting plans for the next few years reflect our optimism for the bounceback of travel and commitment to the industry we love. We can’t wait to expand our portfolio and open our doors in these great cities, ready for when city breaks and international travel is back and thriving.”

The Hoxton, Barcelona—opening spring 2022
The Hoxton, Barcelona will have 240 bedrooms, a ground-floor restaurant, bar and terrace and a shaded rooftop taqueria and pool. It will also have an events space in the basement that will host local cultural programming and The Apartment, the brand’s multi-functional meeting and events space.

Among the bedrooms, all designed by Ennismore Design Studio, will be a new “Homey” category, in which larger rooms will have their own lounge space and kitchenette, which is a new concept for The Hoxton, offering something different for its guests and focusing on the longer stay market.

The Hoxton, Berlin—opening summer 2022
The Hoxton, Berlin will be located in Charlottenburg in West Berlin, in a former hotel that Ennismore Design Studio will be completely transforming, taking inspiration from the neighborhood and local scene. The hotel will have 239 rooms in varying sizes; an open lobby, bar and restaurant; and The Apartment meeting and events space.

The Hoxton, Brussels—opening summer 2022
Occupying a brutalist-style tower building and the former European headquarters of IBM, The Hoxton, Brussels will have 198 1970s inspired rooms; a lofty double height lobby, bar and restaurant; a rooftop bar/terrace; and The Apartment meeting and events space—all designed by Ennismore. The building will also be home to Working From, The Hoxton’s coworking brand which currently has locations in Southwark (London) and Chicago. In Brussels, Working From will occupy five floors of the building, with open desks, studios, breakout spaces and communal pantries on each floor.

The Hoxton, Shepherd’s Bush—opening winter 2022
The Hoxton, Shepherd’s Bush will come as the fourth Hoxton in its hometown of London, and marks the first time heading west for the East London-born brand. Designed by Ennismore, The Hoxton, Shepherd’s Bush will have 237 rooms of various sizes including an all-new and most affordable “Hideout” category; a central bar and open lobby with laidback and eclectic vintage seating; a retro pastel restaurant, terrace and courtyard; a retail space; and The Apartment meeting and events space. Local art and design collaborations throughout the hotel celebrate the area’s creative neighbors, as well as giving them a place to meet and hang out.

The Hoxton, Vienna—opening spring 2023
The Hoxton, Vienna will be located in Stadtpark in a 1950s modernist building which has an interesting history as the former headquarters of Austria’s Chamber of Commerce. This history will be reflected in the design, with Ennismore working to restore and reclaim original features of the building, incorporating inspiration from its history and local streets into their design process. The hotel will have 196 bedrooms; a lobby and coffee bar; a restaurant and terrace; rooftop bar and pool; a basement speakeasy; and The Apartment meeting and events space. It will also be home to events auditorium, which is a first for The Hoxton and will be a new home for live entertainment in the city.

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