STR Adds Collazo as Analytics VP; More People on the Move

NATIONAL REPORT—Isaac Collazo, has joined STR as VP of analytics, while Aimbridge Hospitality, First Hospitality and Remington Hotels have also made personnel moves.

STR Names Isaac Collazo VP of Analytics
Isaac Collazo, formerly of InterContinental Hotels Group, has been named VP of analytics for STR. Collazo served in a VP capacity at IHG for the past 18 years, including the last two in competitive intelligence with a focus on performance analysis, predictive analytics, modeling and macroeconomic interpretation. His more than 30-year industry resume also includes earlier positions with Marriott International, Promus Hotel Corporation and La Quinta Inns & Suites.

Collazo is also a longstanding content committee member for the Hotel Data Conference, hosted annually by STR and Hotel News Now.

Aimbridge Promotes Ron L. Phifer
Aimbridge Hospitality has promoted Ron L. Phifer to VP of business development, where he will be responsible for acquisition management, new development opportunities and expanding Aimbridge’s capital blueprint with new investors in the hospitality space.

With more than 20 years of sales and marketing experience, Phifer joined Aimbridge in 2004, where he has served as sales manager, regional director of sales and, most recently, regional VP of sales and marketing. According to the company he has successfully created value for Aimbridge’s bottom line, producing results for properties exceeding GOP, market share and RevPAR penetration across half of its eight vertical categories. Under his leadership, Phifer’s hotels have been recognized as Hotel of the Year four times, and his team has been recognized as Sales Team of the Year twice.

Jordan Bernstein

Jordan Bernstein Joins First Hospitality
First Hospitality has appointed Jordan Bernstein to VP of business development. He brings more than 15 years of hospitality experience with a focus on company growth to his new role, where is responsible for developing new management contracts nationwide working in collaboration with Natalie Stone, who oversees different regions in the same role as VP of business development at the company. Bernstein and Stone are tasked with expanding First Hospitality’s portfolio of third-party managed hotels.

Before joining the company, Bernstein held a director role with InterContinental Hotels Group (IHG) overseeing transactions, asset management and upscale development. In this dual role, Bernstein was responsible for the development and franchise growth of IHG’s upscale brands, as well as strategic projects, workouts and retention of priority hotels. Prior to IHG, he worked with Starwood Hotels & Resorts for over 12 years, where he held a number of roles in the global and North America development organizations, including global strategic planning, and managed and franchised hotel development in the U.S. and Caribbean.

Remington Hotels Appoints Raul Moronta as CCO
Remington Hotels has named Raul Moronta chief commercial officer, an entirely new position for the brand. In this new role, Moronta will align three commercial strategy functions for Remington, with direct oversight of sales, revenue management and digital marketing for the portfolio of 77 properties. Moronta will also work closely with Sloan Dean, Remington’s CEO/president, to collaborate over the accounting, development, human resources, legal and operations departments.

Moronta brings more than 25 years of experience to his position with Remington, having worked most recently with Crescent Hotels & Resorts as the SVP of revenue management. He has held senior-level positions with other notable industry leaders including Starwood Hotels & Resorts and Hersha Hospitality Management.

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