Speichert joins Four Seasons as EVP/chief commercial officer

Four Seasons Hotels and Resorts has added Marc Speichert to its executive leadership team in the role of EVP/chief commercial officer, effective May 3.

“Marc is an outstanding marketer and strategic business builder—a digital innovator with a global outlook who understands the evolving needs of the luxury consumer,” said John Davison, president/CEO, Four Seasons Hotels and Resorts. “His experience and vision will be fundamental to the path forward for Four Seasons, driving continued customer growth, revenue and brand recognition.”

Speichert joins Four Seasons in this newly created role at a critical time in the hospitality industry. According to the company, he will oversee the development and execution of the its integrated commercial strategy with a mandate that includes the identification of new products and markets; revenue growth across the company; brand marketing, global public relations and social media; data analytics, market insights and customer engagement; the brand’s extensive digital ecosystem; and global distribution and worldwide reservations.

“Marc’s global experience and marketing acumen are matched by his reputation as an inspiring leader, with a collaborative style that extends through his work and to those he works with,” said Davison. “His appreciation for Four Seasons people, culture and values further strengthens our executive team as we continue to extend Four Seasons leadership position worldwide.”

In collaboration with other members of the executive leadership team, Speichert will be involved in all touchpoints of the Four Seasons guest experience, from the brand’s hotels and resorts, restaurants, bars and spas, to the growing Four Seasons residential portfolio and product extensions including the Four Seasons Private Jet and online retail program, as well as digital engagement through social media and the Four Seasons App.

Commenting on his new role, Speichert said, “Four Seasons leadership legacy is undisputed in the luxury space. This is a company that continually embraces new opportunities, while remaining focused on its core business principles and unwavering in its commitment to excellence. The opportunity to play a role in the growth of this iconic luxury brand is tremendously exciting. There is unlimited potential ahead and I look forward to collaborating with Four Seasons teams around the world to continue elevating the guest experience and deepening the connection with those who know and love Four Seasons.”

Prior to joining Four Seasons, Speichert was global chief digital officer at GSK Consumer Healthcare for four years, where he led the digital transformation of its marketing functions, and more recently added supply chain, research and development, and the company’s broader marketing transformation to his scope of work.

Previously, he was a senior executive at Google on its global clients and agency solutions team, partnering with major global brands including Estée Lauder, Johnson & Johnson, Pepsi, Microsoft and Apple. Prior to Google, he was the first chief marketing officer at L’Oreal, spearheading the brand’s digital strategy to global recognition as a leader among packaged goods companies. He began his marketing career with a progressive 12-year tenure at Colgate-Palmolive.

Speichert currently serves as chairman of MMA Global’s Chief Digital Officer Board (CDO Board), helping member organizations r-think the ever-evolving needs of consumers and customers in an increasingly digital world. He also sits on the advisory board of Glasswing Ventures, a VC fund focused on funding entrepreneurs harnessing the power of AI and frontier technologies.

He will initially be based in London, with plans to relocate to Four Seasons offices in New York City.

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