WASHINGTON—Frontier Development & Hospitality Group, LLC, a hotel-focused acquisition, development, and asset management firm, has appointed Verhonda Sercey VP of asset management.
Sercey is a hospitality veteran with more than 20 years of experience in hotel operations, sales, marketing and revenue management for both branded and independent hotels. She will be leading all the asset management and operations-related functions for Frontier’s current and future portfolio.
“Our industry has gone through a tremendous period of change, and adding talent like Verhonda will allow us to continue to create value for our investors,” said Evens Charles, founder, Frontier Development & Hospitality Group. “Her strong operations and asset management experience will play a critical role with our acquisitions and development team and overall aggressive growth strategy.”
During her career, Sercey has managed more than 40 branded and independent hotels throughout the north and southeast. She served in various directorial and regional management roles with Hilton Hotels Corporation and independent hotels such as the Georgian Terrace and Watergate Hotel.