Porsche Design and Steigenberger to launch joint hotel brand

Porsche Design Group and Steinberger Hotels have signed an agreement to launch Steigenberger Porsche Design Hotels in the luxury lifestyle segment.

Jan Becker, CEO, Porsche Design Group and Marcus Bernhardt, CEO, Steigenberger Hotels AG/Deutsche Hospitality, signed the agreement at the Steigenberger Icon Hotel Frankfurter Hof in Germany. The brand will be launched in selected international cities in the future. This unique hotel concept will be positioned in the luxury lifestyle segment.

“Steigenberger Hotels & Resorts and Porsche Design share common values,” said Becker. “We demand the highest standards of quality and exclusive design and strive for continuous development. Together we want to offer our guests a completely new hotel experience.”

Bernhardt added, “Our two companies unite the very best of both worlds. Porsche Design brings a unique design philosophy to the partnership. And there is scarcely any company in the hotel business other than Steigenberger, which has brought so much quality, service and passion to bear over a period of more than 90 years. With these strengths we create a new and exciting product which will encourage people to rediscover the hotel sector.”

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today.

Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a hotel which was to go on to become the founding hotel of Steigenberger Hotels AG. The company now has 160 hotels across three continents. Deutsche Hospitality became part of the Huazhu Group in 2020. Huazhu’s portfolio extends to more than 7,000 hotels.

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