Point Group launches SPOKEN brand

Point Group, a Santa Rosa, CA-based hotel management company, has launched SPOKEN, a lifestyle experience brand at a select group of boutique hotels set in restorative destinations such as Sonoma, CA and Sedona, AZ.

The hotels are launchpads for people to discover and find their flow, aligning their own personal journey with the way of the universe, according to the company. The first hotel to join the brand is Sky Rock Inn in Sedona. Point Group oversees all operations, marketing, sales, finance, IT and revenue. The brand’s second property is the mid-century Flamingo Resort in Sonoma, CA, which will debut June 7. The third property will be SPOKEN Santa Rosa in California, which will open Oct. 12. Yang Capital is the general partner for all of the ownership entities.

“It has taken 43 years to launch SPOKEN,” said Stephen Yang, co-CEO, Point Group, and creator of SPOKEN. “Our family’s personal life experiences inspired Rebecca and me to create nature-inspired places to ground ourselves in this rapidly changing world, and manifest the creative spirit within each of us. We will intentionally and methodically bring the SPOKEN brand into naturally rich, and sometimes overlooked, places where guests and our team can co-exist and thrive.”

Sky Rock Inn
Sky Rock is a place of well-being that sits atop an energetic vortex, according to the company. The site straddles Airport Vortex and Ant Hill Vortex, which provides guests a panoramic view of the Sedona Red Rocks from sunrise to sunset including Merry-Go-Round Rock, Coffee Pot and Thunder Mountain.

Sky Rock’s General Leader, Csilla Stark, is a Reiki-master healer like Yang, who is a Reiki Level Two practitioner. The 109-room hotel was blessed in December 2019 by a White Mountain Apache Medicine Man and a Yavapai vice chairwoman who has bridged Sky Rock as a connection between earth and sky. Local partners, healers and facilitators have an integral role in delivering a rich experience to hotel guests every day at Sky Rock. Well-being-focused programs include talks about plant-based diets, the Verde River, yoga, guided meditation, stargazing and independent film screenings.

Partners include Walking Crow, The Sedona Film Festival, Sedona Vegfest, Sedona Mountain Bike Festival and local yogi and meditation teacher Chuck Tyler. The SPOKEN brand integration at Sky Rock will include an enhanced arrival greeting and send-off on departure and an afternoon tea.

Flamingo Resort
On June 7, Point Group will introduce guests to the reimagined Flamingo Resort. A cornerstone of the community since 1957, the 170-room resort is one of only two remaining mid-century examples of renowned architect Homer Rissman’s work.

As part of its rebirth, the Flamingo Resort will offer new wellness programming and culinary libations that celebrate the spirit of Sonoma. Guests can relax and rejuvenate with an array of activities throughout their stay including SPOKEN’s signature afternoon tea, poolside yoga, meditation, sound healing, Wim Hof-inspired breathwork and Flamingo’s signature Bird Bath cold water bucket experience.

The resort features Lazeaway Club restaurant, Wild Bird poolside dining, Watering Hole pool bar, 20,000 sq. ft. of indoor and outdoor private and communal gathering spaces, a year-round heated pool and hot tub and a 20,000-sq.-ft. full-service health club, fitness center and spa with a Pilates and cycling studio, expansive weight room and cardio equipment, tennis courts and a lap pool.

SPOKEN Santa Rosa
SPOKEN Santa Rosa will launch on Oct. 12. The original Sandman Santa Rosa was built in 1973 as a roadside inn. Its following has grown over the years after Yang Capital acquired and reimagined the property in 2015 under Point Group’s oversight. In 2017, when the fires struck Santa Rosa, Lauren Bodsworth, the Sandman’s general leader saved the hotel from the fires and turned the Sandman into a sanctuary for displaced families and workers, cementing its place in the community.

The Sandman was the site of the first well-being retreat entitled POINT Presence, which introduced nine healing modalities from healers based in Marin; Sonoma; Boise, ID; and Santa Barbara, CA. Point Group will enhance the property with murals inspired by Ty Williams, an expanded food offering at the Pool Bar, the new SPOKEN Fit outdoor workout, signature afternoon tea and additional well-being-focused events and programming.

The Sayer’s Club
They also launched the Sayer’s Club, a loyalty club offering members early booking opportunities at the lowest rates, waived resort fees, early access to featured events, and a personalized greeting at each hotel. Members will also be empowered through feedback opportunities to influence hotel programming and locations of future SPOKEN hotels.

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