Morpho Hotels and Resorts debuts in the U.S.

Morpho Hotels and Resorts debuts in the U.S.Hotel Business | Hotel Business

Gurugram, India-based hospitality firm Morpho Hotels and Resorts India Pvt. Ltd., in partnership with Upjeet Singh Sahota, have founded Morpho Hotels and Resorts USA LLC, based in New York. The company’s first acquisition is the Rodeway Inn in Holdrege, NE.

The hotel, a Choice Hotels Gold Award winner for 2020 and 2021, is a 40-key property with an indoor pool and whirlpool, fitness room, meeting venue, video arcade and business center.

“We intend to build an intimate chain of world-class ‘smart’ hotels that leverage Asian roots of empathetic service with a razor sharp focus on yield management and profit optimization,” said Dipinder Benjamin, founder/CEO, Morpho Hotels and Resorts. “Customized technology is our greatest tool in this ambition. Our expansion plans continue to be robust through multiple routes of investments, management contracts and branding of midmarket hotels across the GCC [Gulf Cooperation Council], Indian Ocean and Europe.”

Upjeet Singh Sahota, director, operational excellence and business development, India and Overseas, added, “Our aim through this acquisition with 100% equity is to take Morpho Hotels and Resorts to the next stage of hotel development and ownership, particularly in newer markets outside India. We will also augment our endeavors with managed hotels in the U.S. and other strategic international markets. Our focus is to build confidence with prospective owners and partners to achieve success together.”

Currently, Morpho Hotels and Resorts manages properties in India in Goa, Coorg and Bokaro, with more hotels under development in Kasauli and Darjeeling. It has also developed a pipeline of hotels in Gurugram, Chandigarh, Nalanda, Kochi, Manali, Bangalore and Lucknow, all in India, alongside Dubai, UAE; Kathmandu, Nepal; and Barcelona.

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