Following the success of Camp Margaritaville Pigeon Forge, TN, and Lake Lanier, GA, the Margaritaville brand will be adding additional Camp Margaritaville RV Resorts. These upscale destinations will tap into the $38 billion RV industry, which is expected to nearly double in value to $64 billion by 2024.
Earlier this summer, Margaritaville opened Camp Margaritaville RV Resort and Lodge in Pigeon Forge to accompany the brand’s first RV resort in Lake Lanier. Margaritaville has additional Camp Margaritaville RV Resorts on the horizon, notably Camp Margaritaville RV Resort and Cabana Cabins Auburndale, Central Florida in early 2022, a rebrand of the family-owned Cabana Club. This resort will feature Cabana Cabins, more than 175 RV and Super Premium RV sites, a resort pool, Tiki Bar, entertainment stage, putting course, playground, dog parks, covered pickleball courts, beach volleyball court, arcade and more.
“Camp Margaritaville is a natural extension of our continued lodging growth because, just like Margaritaville, camping is about the journey and the destination,” said Jim Wiseman, president, development, Margaritaville. “We’re very excited about Camp Margaritaville and look forward to announcing several new locations in the near future.”
Depending on the location, the lodging offerings will include luxury RV sites, cabins, lodge accommodations, treehouses and glamping sites. Each destination will feature amenities such as resort-style arrival and check-in features; pads with outdoor furniture; electric and water hookups for all RV types; complimentary WiFi; F&B outlets; pools and bathrooms; and more.
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