Marriott returns hot breakfast to select brands

Marriott returns hot breakfast to select brandsHotel Business | Hotel Business

With travelers back on the road, Marriott Bonvoy has unveiled a new complimentary hot breakfast program across four brands within its portfolio: Residence Inn by Marriott, SpringHill Suites by Marriott, Fairfield by Marriott and TownePlace Suites by Marriott.

Beginning in October at a limited number of hotels, the refreshed breakfast will feature a menu that caters to consumers’ tastes for highly customizable breakfast items, from hot sandwiches with a range of toppings to build-your-own bowls piled high with their favorite ingredients, according to the company.

“Breakfast has long been a celebrated experience during a hotel stay—a moment to gather before exploring a destination or a reliable grab-and-go kickstart to the day,” said Diane Mayer, VP/global brand manager for classic select brands. “Through extensive consumer insights, we recognize that our guests want to wake up to a nutritious and energizing breakfast made with quality ingredients. We are pleased to introduce our new complimentary breakfast that offers mouthwatering, customizable options with an eye towards sustainability.”

In a survey conducted by Marriott, 75% of guests preferred a hot breakfast buffet over continental, further enhanced by choice between categories, quality and variety within categories. Based on the data, 67% of guests rank availability of “special diet options” as being extremely important and a majority (72%) feel comfortable eating at a buffet again. Research also shows that the No. 1 most important breakfast item is fresh coffee or tea, followed by hot food offerings. In response to the research, Marriott integrated all these attributes into its new breakfast experience to exceed guest expectations.

The complimentary hot breakfast will offer high-quality ingredients with specialty menu items ideal for the modern traveler seeking fresh flavors and sustenance in a casual environment. Choose from a selection of warm breakfast sandwiches; spinach and cheese crustless quiche; sausage, egg and cheese on a whole-wheat bagel; or a jalapeno cheddar baked soufflé. Additionally, with fresh fruit and gluten-free options, guests can wake up and start their day feeling nourished and satiated.

The complimentary hot breakfast buffet will launch in October in a select number of hotels and be widely rolled out across nearly 3,000 hotels throughout the winter at all Residence Inn, Fairfield by Marriott, SpringHill Suites, and TownePlace Suites properties in the U.S.

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