Marriott grows longer-stay brands as segment thrives
Marriott Bonvoy’s portfolio of longer-stay brands—Element Hotels, Residence Inn by Marriott and TownePlace Suites by Marriott—have revealed a selection of new openings and offerings. Poised for continued resilience in a changing travel environment, longer-stay brands provide maximized comfort with spacious layouts coupled with residential amenities, according to the company.
“We continue to see strong demand for our longer-stay hotels from both business and leisure travelers,” said Tina Edmundson, global brand and marketing officer, Marriott International. “From the innovative Studio Commons offering at Element Hotels to comfortable one-bedroom suites at Residence Inn and TownePlace Suites, Marriott Bonvoy offers a breadth of brands with options that offer extra space to travel and live well. We are delighted to introduce a bevy of new properties that will provide the ultimate residential comfort to create a home away from home.”
With nearly 1,400 hotels around the world, Marriott’s longer-stay properties account for nearly 30% of the global extended-stay supply, with a signed pipeline of 575 additional properties. According to a recent report published by Lodging Econometrics, extended-stay properties make up more than a quarter of the total U.S. development pipeline, signaling continued demand from hotel owners as well as travelers.
As the lines between business and leisure continue to blur, small groups are seeking more space to work and relax, while essential business travelers are spending longer periods on the road. Longer-stay hotels are the choice of accommodations for desired amenities and limited housekeeping on-demand.
All three brands provide guests complimentary access to business centers and fitness facilities. Pets are welcomed, based on weight and for an additional fee, to help guests maintain a connection to their furry companions, no matter where they go. And free WiFi and complimentary breakfast are a standard at every hotel. Outside of urban locations, guests can unwind with outdoor space including firepits and grills.
Element Hotels caters to the healthy, active traveler who wants to maintain a balanced lifestyle while on the road. The brand features open and modern design, nature-inspired decor and sustainably-minded amenities that enable everyday healthy habits. Guests can enjoy brand signatures like in-room kitchens, the Bikes to Borrow program and all-natural saline pools. Element’s newest offering—the Studio Commons communal room concept—proves to be particularly relevant and appealing to today’s travel environment, the company reports. The configuration consists of four private guestrooms anchored by a common living space. In addition to a fully equipped kitchen, Studio Commons has flexible dining or workspace seating for eight guests and an entertainment area.
New Element hotels with Studio Commons:
- Element Atlanta Buckhead (newly opened)
- Element Nashville Vanderbilt West End in Tennessee (newly opened)
- Element Sedona in California (newly opened)
- Element Moab in Utah (newly opened)
- Element Bend in Oregon (newly opened)
- Element Miami Downtown (projected opening November)
As the first and largest longer-stay hotel brand in the world, with more than 870 properties, Residence Inn has been dedicated to creating upscale, modern residential spaces for guests to truly live their life on the road, according to the company. Its suites feature separate spaces to live, work and sleep including full kitchens.
New and upcoming Residence Inn properties:
- Residence Inn Palm Beach Gardens in Florida (newly opened)
- Residence Inn Steamboat Springs in Colorado (newly opened)
- Residence Inn Marina del Rey in California (newly opened)
- Residence Inn Panama City in Florida (newly opened)
- Residence Inn Orlando at Flamingo Crossings Town Center in Florida (projected opening March)
- Residence Inn Al Jaddaf, Dubai (projected opening March)
With its new Cincinnati property marking its 450th hotel opening, TownePlace Suites has suites outfitted with Elfa closets by The Container Store, as well as outdoor spaces with grills provided by Weber. The brand’s Something Borrowed program offers items such as blenders, crockpots, rice cookers, cookbooks and board games.
New and upcoming TownePlace Suites locations:
- TownePlace Suites Albuquerque Old Town (newly opened)
- TownePlace Suites Orlando Downtown in Florida (newly opened)
- TownePlace Suites Naples in Florida (newly opened)
- TownePlace Suites Cincinnati Downtown (projected opening April)
- TownePlace Suites Milwaukee West Bend (projected opening June)