SPOKANE, WA—Magnuson Hotels has added four properties to the Magnuson Independent collection—American Inn Lee in Lee, MA; Black Mountain Lodge in North Creek, NY; Country Inn Banning in Banning, CA; and Royal Inn Rockville in Rockville, IN.
Magnuson revealed that the hotels are the latest in the U.S. to begin preparations for 2021’s 30% increase in U.S. hotel revenues projected by STR. The projected 2021 growth is estimated to come from a 25% increase in room demand and a RevPAR increase of more than 30%. The 2021 RevPAR forecast is notable because the single strongest RevPAR growth year ever recorded by STR was an increase of 8.6% in 2005.
“We anticipate a significant wave of new independent hotel affiliations in 2021 as hoteliers ready for increased occupancies from leisure and the non-leisure market segments of construction, medical, government, public safety, security,” said Thomas Magnuson, CEO. “As lockdowns ease, domestic leisure travel will be driven by the double effect of pent-up demand and increased savings rate, with an estimated 70% of U.S. and Canadian travelers stating plans to take a vacation in 2021.”
Magnuson added that as consumers will be demanding and insist upon standards they will look to hotels backed by brands and hotel affiliation groups for emotional security.