By 2025, Louvre Hotels Group plans to expand its portfolio in Saudi Arabia to 47 hotels, for a total of nearly 7,000 rooms, via its Campanile, Golden Tulip and Tulip Inn brands. Its goal is to establish its leading brands at the heart of a fast-growing tourist market.
This year, five of the group’s 3- and 4-star hotels will be inaugurated in various strategic destinations in Saudi Arabia:
- The Golden Tulip Riyadh (94 rooms) and The Golden Tulip Unaizah (84 rooms) in the first quarter of 2021
- The Tulip Inn Dammam Corniche (70 rooms) in the third quarter
- The Golden Tulip Umm Al Qurah (454 rooms) in Mecca during the fourth quarter
The Campanile brand will also be part of the Louvre Hotels Group rollout, joining the first 16 hotels which are already among sought-after leisure, cultural and urban destinations in Saudi Arabia.
Saudi Arabia hopes to attract some 100 million visitors by 2030. Louvre Hotels Group will be there to meet the demand for midscale and upscale hotels, a new market segment in this region.
Opening some 50 hotels by 2025, Louvre Hotels Group promotes the creation of more than 3,500 local jobs in the tourism sector. The group will integrate these new employees in its training and development cycle, providing them with a chance to be trained at “Chaud Devant!”, the company’s culinary university. Operating at the Rungis international market, the largest fresh produce market in the world, this new venue is the ideal environment for transmitting internal savoir-faire, the passion for good products and conviviality, an integral part of the group’s DNA, according to the company.
“Saudi Arabia represents a strategic market for our global development, due in great part to its focus on tourism and the extraordinary choice of destinations it offers,” said Pierre-Frédéric Roulot, CEO, Louvre Hotels Group. “Launching Campanile, our midscale brand, in this region is a point of pride for us because we want to inaugurate an innovative yet affordable offer, able to satisfy local customers and international tourists alike.”