NEW YORK—Life House has expanded into international markets with the three new boutique hotels in Playa Del Carmen, Mexico.
The portfolio, which was formerly branded under the established Cotelier Hotels brand, will initially be operated under the company’s tech-enabled hotel management platform, Life Hospitality, with the subsequent conversion to Life House-branded hotels in the near future. The addition of these three hotels the Life House portfolio grows to more than 20 hotels under management, with numerous more signed and to be announced prior to year-end.
The Cotelier Hotels portfolio encompasses three properties, including the Calixta Hotel, Marquee Playa Hotel and the Newport House Hotel in Playa Del Carmen, all of which feature private beach club access and locally-rooted bars & restaurants. The hotels will initially retain their locally-inspired branding and design while benefiting from Life House’s tech-enabled operational platform, which enables owners of hotels to enhance the guest experience and maximize top and bottom line performance through the automation of accounting and finance, revenue management and digital marketing functions and centralization of nearly all salaried positions, according to the company.
“From the beginning our mission has been to make hotels more seamless and more profitable for hotel owners and make travel more meaningful and substantial for travelers, and we are excited for the opportunity to expand our solutions internationally with such a strong local partner in Cotelier Hotels and their beautiful properties,” said Rami Zeidan, founder/CEO, Life House. “Now more than ever, there is a need to leverage technology to reduce the operational cost structure and de-risk the ownership of independent hotels.”
Life House has committed dedicated resources towards expanding its Mexico business, with advanced discussions already underway for projects in Mexico City, Tulum and Cabo San Lucas. The company is actively seeking acquisition, joint venture and third party management opportunities in the Yucatan Peninsula markets including Cancun, Cozumel, Isla Mujeres and Merida. Beyond the Yucatan, Life House has prioritized Mexico City, Riviera Maya, Puerto Vallarta, Riviera Nayarit, Ixtapa and Huatulco.
“I have been impressed by the Life House team and their track record with respect to leveraging technology to add value for owners of independent hotels,” said Steve Farrar, owner, Cotelier Hotels. “Given their flexibility from a branding standpoint, we are able to transition day-to-day hotel and F&B operations without the need to incur any material switching costs from a pre-opening standpoint.”