Karisma Hotels & Resorts Reveals Fresh Identity, Expanded Offerings

MIAMI—Karisma Hotels & Resorts has unveiled a new brand identity and website, including the launch of its World-Class Gourmet Inclusive program.

The program which builds on its first-in-the-industry gourmet-inclusive pricing which includes F&B, high-end amenities, spas and other activities. The modern positioning showcases Karisma’s commitment to bringing together unforgettable vacations in memorable destinations across a wide variety of brands that provide a World-Class Gourmet Inclusive experience, according to the company.

“Karisma continues to reimagine the vacation experience for its travelers, and this new identity better represents the wide range of guest experiences that are offered,” said Bill Linehan, president, Premier Worldwide Marketing, the exclusive sales and marketing provider for Karisma Hotels & Resorts.

The new KarismaHotels.com, logo and positioning follows the company’s steady rollout of recent developments, such as the launch of the Margaritaville’s Island Reserve concept in Mexico, the newly revamped travelers club ABEO, and programs like Karisma Peace of Mind and the gourmet experience. Within the coming year, Karisma will be introducing four new resorts concepts with the opening of four new properties: Nickelodeon Resort & Aqua Park Riviera Maya, Margaritaville Island Reserve Rivera Maya, Margaritaville Island Reserve Cap Canna and Sensatori Cap Canna, among other openings to be announced.

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