Kalibri Labs: Demand Dropped at Start of November

NATIONAL REPORT—Kalibri Labs has released updated data from its COVID-19 Industry Health Dashboard, which is designed to provide critical insights to the hotel community as it weathers the storm of COVID-19.

Among the highlights are the following:

  • Total U.S. hotel demand across all rate categories has dipped through the beginning of November. Increases in cases across the country and corresponding impact on both consumer/traveler confidence and tangible social/travel restrictions will continue to temper demand. Stating the obvious, there is a direct inverse relationship between case growth/spread and travel/economic activity.
  • Net purchased airline tickets reflect some gains in the most recent week for some markets. This is most likely due to holiday season demand. However, across most major markets growth remains flat to negative relative to the end of Q2 2020.
  • Organic search traffic for selected major travel sites remains flat.
  • Hotel closures remain flat.

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