Industry veterans launch Victory Hotel Group

Victory Hotel Group (VHG) has been formed by a group of veteran hotel executives, investment bankers and capital partners consisting of limited partner (LP) and general partner (GP) equity for hotel asset and hospitality company acquisitions.

“I was cautiously optimistic about embarking on this endeavor amid the chaos and uncertainty our world is facing coming out of this pandemic, especially in the travel and hospitality sector,” said Greg Mount, cofounder/partner. “However, I couldn’t think of a more appropriate time to help position Victory Hotel Group as the white knight to troubled and distressed owners, operators and lenders to offer hope and possibilities. I am delighted to be reunited with former colleagues and to lend my support to a most talented team of executives as they lead the day-to-day activities of the company.”

Victory Hotel Group will consist of multiple entities under its umbrella: Victory Hospitality, through a joint venture with Equis Hotels LLC, will focus on branded midscale and upscale assets providing consulting services for all aspects of hotel operations, management, receivership, business development, acquisitions, project management and repositioning of assets. Hay Creek Hotels, in which VHG has taken a majority position, offers an operating and investment platform with a focus on independent and boutique hotels that are strategically located in high barriers to entry and drive-in regional destination markets.

Hay Creek Hotels, a 15-plus-year-old company with a portfolio of 23 hotels, 18 restaurants, four spas and two golf courses, will continue to be led by its founder, Norman MacLeod, a hotelier for more than 35 years, as well as Gary Sims, another seasoned industry executive and active partner in VHG, serving as COO. “I am thrilled to be affiliated and aligned with such a powerful group of industry experts and successful capital partners that will provide strategic guidance, capital and, ultimately, substantial growth, acting alongside owners,” said MacLeod.

The core strength of the company is founded in the team’s capabilities, which span a vast range of experience from finance, accounting, marketing & sales, media & communications, technology, revenue management, operations, project management and design. This group comprises of individuals with unparalleled reputations and proven track records of success as innovators and cutting-edge developers, according to the company.

“The Victory name was inspired by our determination to win at the highest level against all odds and many obstacles,” added Mount. “The companies that can adapt to protect people while still building the best customer experience will be victorious and accelerate much faster out of this downturn. We are making great strides getting back to business, seeing travel begin to flourish once again, and we will overcome and succeed as an industry—an industry that this team loves and is most passionate about.”

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