IHG extends reward reach to mobile gamers
IHG Hotels & Resorts has partnered with playAWARDS, the loyalty marketing platform created by mobile game developer PLAYSTUDIOS, to offer players of PLAYSTUDIOS mobile apps—myVEGAS Slots, myVEGAS Blackjack, POP! Slots, my KONAMI Slots and myVEGAS Bingo—exclusive rewards, including room packages, at select IHG hotels in the continental U.S.
IHG and playAWARDS will launch their rewards partnership with eight hotels, and potentially expand to more cities in the near future. The eight properties include InterContinental Boston, InterContinental Buckhead Atlanta, InterContinental Los Angeles Downtown, InterContinental Chicago Magnificent Mile, InterContinental San Diego, Washington, DC’s The Willard InterContinental and New York City’s EVEN Hotel New York Times Square South and Crowne Plaza HY36 Midtown Manhattan.
“It is a genuine thrill to welcome IHG Hotels & Resorts, a marquee brand with an outstanding reputation for creating unique and memorable guest experiences, to our playAWARDS portfolio,” said Andrew Pascal, PLAYSTUDIOS founder/chairman/CEO. “Destination cities and hotels are top of mind for our players and, as a worldwide hospitality leader, IHG Hotels & Resorts truly diversifies the rewards that we’re able to offer through playAWARDS. With access to IHG Rewards just a tap away, our players will be able to experience new sights, sounds and tastes in some of our favorite cities.”
The collection of IHG Hotels & Resorts rewards include discounted room offers, as well as food and beverage credits at select outlets that are open in accordance with local and state health guidelines.
“PlayAWARDS has opened up an entirely new world of opportunities for reaching one of the world’s fastest-growing consumer segments,” said Cesar Wurm, VP, commercial and revenue management CMH—U.S., IHG Hotels & Resorts. “We are so excited to offer these rewards to the millions of PLAYSTUDIOS players worldwide, including those living within minutes of our properties and longing to experience a staycation or night out on the town.”