Hyatt to Add Three Story Hotels in Sweden

INTERNATIONAL REPORT—A Hyatt Hotels Corporation affiliate has entered into franchise agreements with Story Hotels Holding AB to bring three hotels in Sweden under the JDV Hotel brand, helping to grow Hyatt’s independent collection brand in Europe.

The three boutique hotels—Story Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm, as well as Story Hotel Studio Malmö, Sweden—will all retain their individual hotel names and unique identities. The three Story Hotels will be available for reservation through Hyatt’s booking channels and for World of Hyatt members to earn and redeem points for stays starting April 15.

“We are very excited to bring these three Story Hotels in Europe under Hyatt’s JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden,” said Briana Swift, director of development Europe and Southwest Asia, Hyatt. “We are focused on thoughtful growth in locations that meet our guests and members’ needs, and the upcoming addition of three Story Hotels help us fuel this growth in markets like Scandinavia, as we collaborate with owners who want to maintain each property’s unique identity. With their strong design focus and neighborhood feel, Story Hotels will be the perfect representation of Hyatt’s independent collection in Europe.”

Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö are located at the heart of their destinations and each will celebrate the unique neighborhoods in which the properties reside. With modern, Scandinavian design that reflects the edgy nature of both cities, the hotels will offer amenities for both business and leisure travelers.

“It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel,” said Staffan Åkerlind, CEO, Story Hotels. “We are thrilled to introduce the JDV Hotel brand to Europe and Scandinavia and we are proud to be working with such an experienced, international hospitality company like Hyatt. We look forward to leveraging their experience to offer excellent service to our guests and benefit from their global scale and distribution platform.”

All three hotels will feature individually designed boutique guestrooms, vibrant public spaces and food and beverage offerings popular with both visitors and locals alike. Boutique in size as a reflection of their urban locations, each hotel will offer complimentary access to local gyms during their stay.

Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö are expected to increase the number of Hyatt hotels in Sweden to four, following the 2020 opening of Stockholm’s Hotell Reisen, which is part of The Unbound Collection by Hyatt brand. Hyatt recently revealed its intention to grow by more than 30% in Europe, with a significant focus on developing the footprint of its lifestyle brands.

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