Affiliates of Hyatt Hotels Corporation have entered into six new management and franchise agreements for hotels in Europe across The Unbound Collection by Hyatt, JdV by Hyatt, Hyatt Centric and Hyatt Regency brands.
The agreements build on Hyatt’s growth strategy to significantly expand its brand portfolio in Europe by the end of 2023—the six new executed agreements are expected to increase Hyatt’s brand presence in France, Germany, Italy, Spain and Switzerland. This is in addition to the recently announced planned acquisition of Apple Leisure Group (ALG), which is expected to expand Hyatt’s European brand footprint by 60%.
“The newly executed agreements highlight the positive strides we are making towards our growth strategy in Europe, and the new projects sit alongside a strong pipeline of Hyatt-branded hotels scheduled to open over the coming years,” said Felicity Black-Roberts, VP development, Europe, Hyatt. “Confidence in the hospitality sector remains high among investors and we are delighted to collaborate with leading owners and operators who recognize the value and profitability of Hyatt’s entire brand portfolio, with an emphasis on Hyatt’s independent collections, including The Unbound Collection by Hyatt and JdV by Hyatt brands, and lifestyle brands, including Hyatt Centric. With these new deals, we are asserting our expertise in leisure destinations, reinforcing that Hyatt’s brands continue to resonate and cater to leisure travelers.”
Newly executed deals:
The Unbound Collection by Hyatt
The Unbound Collection by Hyatt hotel in Crans-Montana, Switzerland
The luxury boutique hotel Rhodania in the Swiss Alps is expected to join The Unbound Collection by Hyatt in 2023. The 41-room hotel is currently located right on the third tee of the famous Severiano Ballesteros golf course.
ll Tornabuoni Hotel in Florence, Italy
A Hyatt affiliate has entered into a franchise agreement with AG Group for Il Tornabuoni Hotel in Florence, which will join The Unbound Collection by Hyatt brand. The luxury boutique 62-room hotel is expected to open in October and will be the first Hyatt-branded property in Florence.
JdV by Hyatt
The Tribune Hotel in Rome
The Tribune Hotel, which is expected to join the JdV by Hyatt brand, will mark a significant and long-awaited milestone in Hyatt’s growth strategy: the introduction of the Hyatt brand to Rome. A Hyatt affiliate has entered into a franchise agreement with AG Group for the new hotel, which is slated to open in October.
A JdV by Hyatt hotel in Bordeaux, France
Driving further momentum within Hyatt’s independent collections portfolio, the JdV by Hyatt brand is expected to debut its first hotel in Bordeaux, France, a city rich in architectural and cultural heritage. A Hyatt affiliate has entered into a franchise agreement with Alboran Hotels and Hospitality for a property expected to open in 2022.
Hyatt Centric Altstadt Hamburg in Hamburg, Germany
The Hyatt Centric brand will debut in Germany under a franchise agreement between a Hyatt affiliate and SV Hotel AG. Hyatt Centric Altstadt Hamburg will be located on Moenckebergstrasse and is slated to open in 2025 and will be the second Hyatt-branded hotel in the city, joining Park Hyatt Hamburg.
Hyatt Regency Madrid Residences in Madrid
Hyatt Regency Hesperia Madrid will expand on its current hotel accommodations to include a residential component—Hyatt Regency Madrid Residences. With 22 premium apartments, the new complex will be located at Paseo de la Castellana.