Hyatt Continues Brand Growth Across Europe

CHICAGO — Hyatt Hotels Corporation has revealed plans to grow its brand portfolio in Europe significantly by the end of 2023 with more than 20 executed managed and franchised deals. These properties are expected to join 63 Hyatt-branded hotels across nine distinct brands in 22 European countries. Andaz, Alila and Hyatt Centric—Hyatt’s lifestyle brands—and The Unbound Collection by Hyatt—one of its independent collection brands—make up half of the executed deals in Europe.

“Hyatt is in the process of transforming the hotel landscape in Europe with planned openings for new Hyatt-branded hotels in some of the most sought-after leisure destinations in the world,” said Peter Norman, SVP real estate and development EAME/SWA, Hyatt. “Supported by strong brand recognition and demand for the high-quality experiences for which Hyatt is known, we look forward to welcoming guests and World of Hyatt members in these key European destinations. Further, with half of Hyatt’s executed pipeline in Europe consisting of franchise agreements, we are thrilled to collaborate with a number of new, as well as existing, owners to bring these exciting projects to fruition.”

Norman continued, “Because of today’s unprecedented business climate, owners of independent hotels are understandably looking for a reputable brand with strong distribution channels for added support, which makes hotel conversions a big growth driver for Hyatt through our independent collection brands, including The Unbound Collection by Hyatt. At Hyatt, we have always taken a flexible and thoughtful approach to crafting deals that benefit both parties, and now more than ever, the success of that approach is evident. Because Hyatt-branded hotels have not oversaturated many European markets, we continue to intentionally grow our brands in places that matter most to our guests.”

In the U.K., which remains a priority growth market, the introduction of the first Park Hyatt hotel in London’s redeveloped Nine Elms district will further bolster Hyatt’s brand presence. The company plans to nearly double its brand growth in the U.K. in the next few years, and this growth is complemented by strong regional demand in France and Spain—through the development of both Hyatt’s full- and select-service brands—as well as entry into new markets with the first Hyatt-branded properties in Stockholm; Helsinki; Malta; and Cyprus.

So far this year, nine new Hyatt properties have opened in Europe, including Hyatt Regency Sofia, the first Hyatt hotel in Bulgaria; Hyatt Regency Malta; Hyatt Place Paris Charles de Gaulle Airport and Hyatt House Paris Charles de Gaulle Airport, Hyatt’s first dual-branded select-service development in Europe; and, most recently, the 144-room Hotell Reisen in Stockholm, marking the first hotel in Scandinavia under The Unbound Collection by Hyatt brand.

Notable newly executed deals include plans for:

  • The 203-room Park Hyatt London River Thames, which will be the first Park Hyatt hotel in the U.K.
  • The introduction of the Hyatt Centric brand to the U.K. with Hyatt Centric Cambridge
  • Hyatt’s foray into Northern Europe with two new hotels within The Unbound Collection by Hyatt brand, including the 224-room Grand Hansa Hotel in Helsinki
  • A Hyatt Centric hotel in Reykjavik, which will be the first Hyatt-branded hotel in Iceland
  • The former Byblos Hotel in Mijas, Spain, will be part of The Unbound Collection by Hyatt brand and will mark a significant expansion of Hyatt’s brand footprint in the country’s most visited region, Andalusia
  • The first Andaz-branded hotel in Portugal with Andaz Lisbon, and the first Hyatt-branded hotel in the Czech Republic with Andaz Prague
  • The first Alila-branded resort in Europe with Alila La Gruyère in Switzerland

The Hyatt Place and Hyatt House select-service brands remain a strategic priority with eight additional properties planned across Western Europe through 2023.

New hotel openings, rebrands and executed managed and franchise deals in Europe include:

The Unbound Collection by Hyatt

  • The Wellem, Düsseldorf, Germany (102 guestrooms), rebranded from Hyatt House Düsseldorf/ Andreas Quarter in early November
  • Hotell Reisen, Stockholm, Sweden (144 guestrooms), opened on Dec. 1
  • Grand Hansa Hotel, Helsinki (224 guestrooms), under development
    The former Byblos Hotel, Spain (205 guestrooms), under development

Park Hyatt

  • Park Hyatt London River Thames in London’s Nine Elms development, U.K. (203 guestrooms), under development

Grand Hyatt

  • Grand Hyatt Limassol, Cyprus (300 guestrooms), under development

Hyatt Regency

  • Hyatt Regency Sofia, Bulgaria (183 guestrooms), opened in September
  • Hyatt Regency Malta (153 guestrooms), opened in October
  • Hyatt Regency Tirana, Albania (151 rooms), under development
  • Hyatt Regency Lisbon, Portugal (220 guestrooms), under development
  • Hyatt Regency Rostov on Don, Russia (187 guestrooms), under development
  • Hyatt Regency Edinburgh Marina, Scotland (187 guestrooms, 98 residences), under development
  • Hyatt Regency Zurich Airport The Circle, Switzerland (255 guestrooms), under development
  • Hyatt Regency Izmir Istinye Park, Turkey (161 guestrooms), under development
  • Hyatt Regency London Olympia, U.K. (196 guestrooms), under development

Hyatt House

  • Hyatt House Paris Charles de Gaulle Airport (121 guestrooms), opened in October
  • Hyatt House Frankfurt Goetheplatz, Germany (181 guestrooms), under development

Hyatt Place

  • Hyatt Place Paris Charles de Gaulle Airport (309 guestrooms), opened in October
  • Hyatt Place Cannes, France (152 guestrooms), under development
  • Hyatt Place Rouen, France (85 guestrooms), under development
  • Hyatt Place Krakow, Poland (216 guestrooms), under development
  • Hyatt Place Zurich Airport The Circle, Switzerland (300 guestrooms), under development
  • Hyatt Place London City East, U.K. (280 guestrooms), under development

Andaz

  • Andaz Prague, Czech Republic (176 guestrooms), under development
  • Andaz Lisbon, Portugal (232 guestrooms), under development

Alila

  • Alila La Gruyère, Switzerland (85 guestrooms, 27 residences), under development

Hyatt Centric

  • Hyatt Centric Reykjavik, Iceland (172 guestrooms), under development
  • Hyatt Centric Cambridge, U.K. (150 guestrooms), under development

“The 2018 acquisition of Two Roads Hospitality established Hyatt’s compelling position in the lifestyle segment and further reinforced the strength of its existing lifestyle brands, Andaz and Hyatt Centric,” said Felicity Black-Roberts, VP acquisitions and development Europe, Hyatt. “Also, the planned opening of Hyatt’s first Alila resort in Switzerland marks an important step as we anticipate adding more resorts to Hyatt’s lifestyle portfolio in Europe.”

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