Hilton’s LXR Hotels & Resorts Brand Makes U.S. Debut

SANTA MONICA, CA—LXR Hotels & Resorts, Hilton’s collection of independent, luxury properties, has made its U.S. debut with the addition of the recently redesigned Oceana Santa Monica, a 70-room coastal oasis situated along the beach district here. The property is owned and operated by JRK Property Holdings, Inc.

“It’s an honor to partner with an esteemed real estate company like JRK who shares our vision and values in bringing new life to this resort,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “With authentic inspiration woven throughout every element of the hotel—from the coastal design to fresh culinary experiences and tranquil environment—Oceana is a charming new addition to the LXR portfolio, and we are proud to play a part in the vibrant Santa Monica community’s economic recovery after such a challenging year.”

Oceana joins the growing collection of more than 10 open or soon-to-be-open LXR properties across the globe. These include the Biltmore Mayfair in London’s Grosvenor Square, Zemi Beach House in Anguilla, Roku Kyoto along the foothills of the Takagamine Mountains in Japan, the Mango House Seychelles in the east Indian Ocean, Crockfords Las Vegas in the heart of the Strip and more to be announced soon.

With a locally inspired design, Oceana features an ivy-clad facade and a living-room-inspired lobby. Guestrooms include velvet sofas, suede lounges, four-poster beds and spa-inspired bathrooms, as well as personal iPads that control everything from temperature to light settings and allow guests to order room service.

Interior designer Anna Busta of Busta Studio in New York oversaw the hotel’s design. Her modern perspective captivates the senses and includes soothing color palettes, gold metal accents, bold geometric patterns and extensive wood finishes, according to the company.

The hotel also offers three California-inspired F&B establishments: Sandpiper, Oceana’s main restaurant; The Veranda, an all-day alfresco eatery by the pool; and Sunset Terrace rooftop lounge. Other amenities include a pool, fitness studio and spa.

“We’re thrilled to be working with a brand like LXR, which will enable Oceana to keep it’s intimate, relaxed, yet refined spirit that guests have come to know and love, while providing the support and confidence of being a part of a prestigious collection of hotels and resorts” said Alexandra Landy, EVP, JRK Property Holdings. “Oceana will forever have its roots as a family pursuit and passion to create the ultimate luxury retreat, and I know that this new phase will only further elevate our guest experience.”

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