Hilton and Signo Hospitality to Develop 10 New Hotels in Germany
MCLEAN, VA—Hilton has reached an agreement with Signo Hospitality to develop 10 new hotels in Germany over the next five years.
The first two properties to open under the agreement will be Hilton Garden Inn Herne and Hampton by Hilton Bottrop. Both hotels will be the first from Hilton in their respective cities, which sit in Germany’s industrial center in the Ruhr valley.
“We are excited to partner with Signo Hospitality to support the next phase of our development in Germany, where Hilton is growing rapidly with nearly 50 hotels trading or under development,” said Patrick Fitzgibbon, SVP, development, EMEA, Hilton. “Rising demand for our focused service brands has underpinned this growth—particularly Hampton by Hilton, which has doubled its footprint in the past few years. There remains a tremendous opportunity for Hampton, Hilton Garden Inn and Motto by Hilton in cities across Germany, from airports to regional business hubs. Working with partners like Signo will allow us to continue this momentum and unleash pent up demand for quality branded accommodation.”
Commenting on the agreement, Sascha Konter, CEO, Signo Hospitality, said, “We are very happy to announce this landmark partnership with Hilton, which brings together Signo’s deep expertise in the German hospitality market with Hilton’s world-class brand portfolio, innovation and commercial power. This agreement will allow us to expand into new regional markets and capture local demand for quality accommodation.”
Hilton Garden Inn Herne
This 154-key property will be the first Hilton-branded hotel in Herne, a major hub for Germany’s chemicals, machinery and transport industries. The hotel will be located in Shamrock Park, a growing business park. Guest facilities will include a full-service lobby restaurant and bar, a shop, a gym and three meeting rooms.
Signo will operate the hotel under a franchise agreement with Hilton and a long-term lease agreement with third-party developer and landlord FAKT AG, which owns and operates Shamrock Park. Expected to open in early 2023, Hilton Garden Inn Herne will join additional hotels under the brand in Frankfurt, Stuttgart, Mannheim and Munich.
Hampton by Hilton Bottrop
Hilton’s first hotel in Bottrop, this property will join the Hampton portfolio—Hilton’s fastest-growing brand in Germany and Europe. The 108-key hotel is located in the city center on Berlin Square and is well-positioned to capture both business and leisure demand in the area. In addition to being a center for the chemicals and machine production industries, Bottrop also has a variety of entertainment options, including Bottrop Movie Park and a local indoor skiing venue. Legoland, Seaworld, the Centro Shopping Center and the Konig Pilsener Arena in nearby Oberhausen are also within easy reach. The hotel itself forms part of a shopping center redevelopment, including retail outlets and a large cinema complex. Expected to open in early 2023, it will be operated under a franchise agreement between Hilton and Signo and a long-term lease with landlord FAKT AG.
Hampton by Hilton is on track to open a further seven properties in Germany in 2021 and recently added its 100th property in the Europe, Middle East and Africa region with the opening of Hampton by Hilton Turkistan, in Kazakhstan. Globally, the Hampton by Hilton portfolio includes over 2,600 properties representing nearly 277,000 rooms.
Hilton has a portfolio of 33 trading hotels in Germany, which is expected to expand by around 50% based on the current pipeline. Germany is Hilton’s second-largest market in Continental Europe, with properties in every major city, spanning five brands, including Waldorf Astoria, Curio Collection by Hilton, Hilton Hotels & Resorts, Hilton Garden Inn and Hampton by Hilton.