Hersha’s Independent Collection Partners With Duetto

SAN FRANCISCO—Hersha Hospitality Management (HHM) has deployed Duetto’s Revenue Strategy Platform across its entire Independent Collection, a growing portfolio of boutique, lifestyle, and luxury hotels across the U.S.

HHM is one of the fastest-growing management, investment, and development firms in the hospitality sector, with 135 hotels and more than $1 billion in managed revenues. The Independent Collection, which represents its luxury and lifestyle division, has 20 properties with more than 3,000 rooms that range from urban boutiques to beach resorts to luxury properties, and feature unique bar and restaurant experiences that serve as an amenity for hotel guests and are popular with local residents from their neighborhoods.

HHM will use Duetto’s GameChanger for pricing optimization, ScoreBoard for intelligent reporting and BlockBuster for contracted business at all properties under its Independent Collection.

HHM partnered with Duetto to enhance the collection’s ability to scale easily while providing solutions to help on-property teams maximize revenue opportunities from unstable demand. The Duetto Revenue Strategy Platform will allow the Independent Collection to price, report and forecast all in one place.

“We were looking for an RMS that brought together best-in-class technology with cutting-edge methodologies to optimize our revenue management and distribution strategies while aligning with our core values. We believe we have found a partner in Duetto who will remain nimble, engage with our team, and deliver results of true excellence,” said Dani Elhachem, EVP, HHM. “We see this as a long-term partnership that will help us provide further value to our owners and properties. The platform is intuitive and easy to use for our on-property teams.”

“We are delighted to welcome the Independent Collection to Duetto. It is more important today than ever before for hotels to use technology to gain control and find efficiencies,” said David Woolenberg, CEO of Duetto. “Access to real-time, actionable data through ScoreBoard is vital as hotels navigate through the current pandemic. GameChanger’s ability to maximize revenue and implement advanced yielding strategies through Open Pricing is crucial in these days of revenue survival.”

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