HB Exclusive: Accor hotel brands extend partnership with Danone

The SLS, Mondrian, Delano and Hyde hotel brands of Accor have extended their partnership with Danone Waters of America and will now offer guests new evian + Feed Your Mind, a range of flavored sparkling mineral enhanced drinks.

Evian+ is a sparkling drink created with evian natural spring water and its naturally occurring electrolytes, enhanced with a hint of natural flavors and added minerals (magnesium and zinc) to invigorate the body and mind, according to the company. Evian+ comes in four flavor combinations including Raspberry & Ginseng, Lime & Ginger, Grapefruit & Basil and Cucumber & Mint. The drink has zero sugars, zero sweeteners and zero calories.

As hotels reopen, SLS, Mondrian, Delano and Hyde continue to seek partners and opportunities to offer their guests meaningful wellness products and activities. This news comes on the heels of Accor’s latest phase of expansion following its acquisition of sbe’s hotel brands and its planned joint venture with Ennismore, which will see the creation of one of the world’s largest and fastest growing lifestyle operators.

“We are excited to see our longstanding partnership with Danone grow, and we are proud to be among the first to offer our guests the innovative new  evian+ product, along with evian natural spring water and Ferrarelle offering across our hotel properties,” said Michele Caniato, chief brand officer, sbe.

Julien Rouanet, senior sales director away from home, Danone Waters of America, said, “We are excited to see our newest innovation, evian+, in the Hyde, Mondrian, SLS and Delano hotels. We are thrilled to be able to grow our partnership with sbe group.”

The initial rollout will commence on June 1.

The collaboration with evian is a component of the hospitality group’s health and wellness platform in response to growing interests among lifestyle consumers—80% of whom are more engaged with their health than they were prior to the pandemic, according to a recent survey by Slingshot. Providing a full-service approach to wellness, this news comes on the heels of the hotel group’s recently launched partnership with fitness companies Dogpound to provide in-room fitness training, Therabody to provide deep muscle therapy amenities and Goldsheep for branded activewear, with more collaborations expected to be announced.

The hotel group continues to expand its corporate partner portfolio of international Fortune 500 companies across automotive, telecommunication, beverage and financial institutions to deliver the finest bespoke and innovative goods and services to customers, it reports. In addition to its partnership with Danone, the company recently extended long-standing collaborations with Chase Sapphire, Lincoln Motor Company, Tidal, Lavazza, and Redbull, providing a suite of exclusive benefits, products and experiences for the modern global traveler.

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