Faena Group, Accor to Expand Faena Brand Worldwide
PARIS—Alan Faena and Len Blavatnik of Faena Group, together with Sébastien Bazin, chairman/CEO of Accor, have launched a global strategic partnership focused on expanding the Faena brand around the globe.
Faena, a brand in the luxury lifestyle and hospitality industry, and Accor, a hospitality group with more than 5,000 properties across 110 countries, have partnered to expand the Faena brand to strategic destinations worldwide.
Alan Faena will work in partnership with Accor to break new ground, developing Faena Districts in select global destinations. This new venture will strengthen Faena’s personal and distinctive approach and will become a catalyst for exponential growth. Dubai is slated to be the first international destination.
“We have found in Accor a perfect partner; we have a shared vision and passion,” said Alan Faena. “As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters. It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”
“Accor is building an experience-based hospitality platform and in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring,” said Bazin. “Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts. Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group.”
The new venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together. This ground-breaking endeavor will result in pioneering businesses which specialize in the development of one-of-a-kind, socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels, art and cultural spaces.