Cendyn and Pegasus complete merger

Cendyn and Pegasus have closed their previously announced merger agreement. This merger provides hoteliers with a transformative platform to maximize the direct-booking channel, enhancing the guest experience end-to-end, according to Cendyn.

The two companies merged under the Cendyn brand, with Tim Sullivan continuing to lead Cendyn as CEO/president of the newly combined company. In addition, Cendyn appointed Gautam Lulla as chief innovation officer and Joanna Genser as chief enterprise officer.

At the heart of the merger lies Cendyn’s Starling customer data platform and Pegasus’s CRS, which together provide hoteliers access to a system of record for guest profiles and rates. Leveraging the alignment of these key data points enables hoteliers to personalize and optimize the guest experience, drive direct bookings, enhance brand loyalty and boost profitability.

“The completion of this merger is an exciting moment for Cendyn, and we believe, for the industry,” said Sullivan. “As the hospitality industry recovers from the effects of the pandemic, the combination of Cendyn and Pegasus will help hoteliers achieve their critical digital transformation and automation objectives to keep up with ever-evolving consumer expectations and contain costs.”

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