NEWTOWN SQUARE, PA—AMResorts, a subsidiary company of Apple Leisure Group (ALG), has officially expanded its European footprint with three brand management deals in Greece through a partnership with Hotel Investment Partners (HIP), a hotel owner in southern Europe. Since 2019, AMResorts has grown its portfolio in the Balearic and Canary Islands of Spain to 19 resorts, with Greece now being the second European market for the company.
Located in the Greek islands of Crete, Corfu and Zante, the three new properties will be operated and managed by AMResorts and total 845 rooms, each offering beachfront views. Both Dreams Resorts & Spas-branded properties will be five-star resorts. Dreams Crete will grace the Malame Beach and encompass 357 luxury suites, while Dreams Corcyra located in Corfu will have 327 rooms. The Alua Soul Plagos Beach in Zante, will be a four-star resort totaling 161 rooms.
Management under the AMResorts brands will begin in the summer of 2022, following a renovation by HIP. Dreams Crete and Dreams Corcyra will offer the brand’s signature Unlimited-Luxury vacation concept, with unlimited access to gourmet dining options and premium beverages, concierge services, a daily refreshed mini-bar and the brand’s luxury Preferred Club. The adults-only Alua Soul Plagos Beach will have an all-inclusive concept, including beverages, breakfast, lunch and dinner.
“Our arrival to Greece, one of Europe’s main tourist destinations, launches our expansion beyond Spain. It proves the interest of institutional investors in the AMResorts portfolio of brands and our experience with this type of investment—positioned to play a key role in the dynamization of the hotel industry in the coming year,” said Javier Águila, group president AMResorts Europe & Global Strategy. “This milestone also confirms the robustness of our company amidst the complex context of the COVID-19 pandemic.”
According to Javier Coll, group president of global business development, “Despite the challenges that our industry has encountered this year, the flexibility of our business model paired with the strength of our brands form the backbone of our ongoing expansion in the EMEA territory and the foundation of our overall success.”
With these deals, AMResorts now has 22 properties and 7,205 rooms in Europe. Prior to these agreements, AMResorts already managed 10 properties owned by HIP in the Spanish islands of Mallorca, Ibiza and Fuerteventura.