Accor to launch Morgans Originals brand in Miami
Accor and Miami-based real estate developer RPC (Royal Palm Companies) have made a strategic agreement to manage and operate Downtown Miami’s newest mixed-use tower, Legacy Hotel & Residences, under the Morgans Originals flag, marking the launch of Accor’s newest lifestyle brand.
According to Accor, the Morgans Original portfolio will provide much more than a conventional hotel experience, offering the best in food, mixology, design and atmosphere. Over the next few months, Legacy will be joined within the Morgans Originals portfolio by select properties all individual in nature, but unmistakably rooted in the heritage of lifestyle hospitality.
Expected to break ground this year, Legacy Hotel & Residences is the latest property to join Accor’s network of luxury and lifestyle properties in Miami, a portfolio that includes hotels across brands such as Delano, Mondrian, SLS, Hyde, MGallery and more. Located in the heart of mega-project Miami Worldcenter (MWC), Legacy Hotel & Residences will offer 310 residences sitting atop a 219-room hotel with ground-floor retail in downtown Miami.
The luxury skyscraper will feature an eight-floor Center for Health + Performance; an enclosed seven-floor rooftop atrium with a restaurant bar and lounge; a Singapore-inspired cantilevered pool; and a members-only lounge.
“We are effectively taking the biggest brands and trends in hospitality, wellness, luxury and lifestyle and bringing them under one roof,” said Daniel Kodsi, founder/CEO, RPC. “Partnering with Accor was a natural business decision; they fulfill that lifestyle element missing in downtown and offer a piece of the famed SLS and Delano South Beach experience on the mainland.”
The property will also participate in the ALL—Accor Live Limitless Loyalty program, allowing Legacy hotel guests to earn and redeem points when staying at the hotel. The agreement allows Legacy to provide its residents with an exclusive membership to Accor’s Ownership Benefits Program. Guests and members will receive complimentary beach access at other Accor properties, priority reservations, perks and discounts at restaurants and more.
“Any vacation rental can be successful at selling rooms on the weekend or during season, but it takes the right operator with reach, reservation systems, loyalty programs and group business to drive room occupancy Sunday through Wednesday when there’s no weekend traveler,” said Kodsi.
Chadi Farhat, COO, sbe, said, “We are very proud to work with Miami-leading developer RPC and its founder and CEO, Dan Kodsi. This project is expanding our lifestyle footprint to Miami Worldcenter and we are excited for Legacy Hotels & Residences to join the curated lifestyle experiences of the Morgans Originals brand in this very important urban development.”
Legacy will be home to a hotel pool deck spanning a full acre, which will include multiple F&B offerings and five-star poolside service.