Accor Launches Site for Private Residences and Extended-Stay Properties

INTERNATIONAL REPORT—Accor has launched the “Apartments & Villas” website, entirely dedicated to the rental of private residences and extended-stay hotel properties, enabling guests feel at home anywhere in the world.

The site makes more than 50,000 apartments, villas and chalets available, drawing from Accor’s 15 extended-stay hotel brands (including Adagio, Mantra and Hyde Living), as well as the company’s portfolio of branded private residences which are privately owned and frequently included in managed rental programs (Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences, SLS Residences, etc.) and private rentals (onefinestay), in more than 350 destinations.

The COVID-19 crisis has transformed the way we live, work and travel. Branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, has been resilient, with an increasingly diverse pipeline and record growth. In 10 years the sector has grown by 170% and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences: “We see increasing demand for residentially designed short term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space,” said Riyan Itani, head of Savills International Development Consultancy.

According to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence. This growing desire for space, coupled with the increase in working from home, could give a boost to resort projects. The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residence portfolio. Accor currently operates 30 branded residence projects globally, with another 70 under development. This growth has been particularly pronounced in the emerging lifestyle branded segment, where Accor’s SLS Residences leads the way in terms of expansion. Accor already operates six lifestyle branded projects with another 18 under development. In many instances, purchasers of branded residences elect to make their homes available through a managed rental program. Participating homeowners will now see their homes distributed through the new “Apartments & Villas” website.

On the Apartments & Villas website, guests can book fully equipped apartments, villas, houses and suites with confidence, while enjoying all the benefits of the ALL—Accor Live Limitless lifestyle loyalty program, and greater flexibility and reassurance thanks to the new cancellation policy and the intensified hygiene and prevention measures to ensure their safety (Allsafe), according to the company.

“The launch of the Apartments & Villas website demonstrates our ambition to develop offers and solutions tailored to the extended-stay hotel segment,” said Jeff Tisdall, SVP development, residential and extended-stay. “The launch of Apartments & Villas is an important milestone for our investment partners, guests and private residence owners, and further reinforces Accor’s leadership position in extended-stay hotel and branded residence segments.”

“Apartments & Villas site reflects our ongoing commitment to innovation as consumer travel needs evolve, and allows all of our clients to discover an incredible collection of accommodations around the world on one digital platform, as well as to live an exceptional travel experience: the space, comfort and privacy of a home for a weekend, a vacation or working in a new setting, allied to the convenience of hotel services from Accor brands and to the best of loyalty advantages,” said Yassine Hachem, VP guest digital product.

Branded Residences
Privately owned apartments, villas or chalets are developed and operated to the standards of a globally recognized brand, and typically co-located with a hotel sharing the same branding (i.e Fairmont and Fairmont Residences). Very often purchasers of branded residences may elect to rent their home through a managed rental program when not enjoying it personally. Such rentals combine the comfort of a luxury home, with a comprehensive array of on-demand hotel services.

  • Fairmont Residences: Fairmont Residences helped to define the concept of branded residences more than two decades ago by extending the services of Fairmont hotels to privately owned apartments, villas or chalets. Fairmont Residences owners are often able to rent their homes for short stays through a managed rental program.

Extended-Stay Hotels
Hotels featuring residentially designed guestrooms, catering to stays of a few nights to several months are included. Accor’s extended-stay hotel portfolio spans the economy, midscale, premium and luxury segments, and has recently been expanded to include lifestyle brands like Hyde Living and Mondrian Living.

  • Adagio: Aparthotel Adagio has more than 110 aparthotels in the centers of the world’s major cities. Enjoy all the comforts and freedom of an apartment with the added bonus of services. For more than 10 years, Aparthotel Adagio has offered its guests practical, attractive serviced apartments that combine the comforts and freedom of home with the benefits of services. The brand has three ranges: Adagio, the modern, midscale apartments; Adagio access, the affordable economy range; and Adagio premium, the upscale residences.
  • Mantra: Offering premium accommodation with a warm welcome in bustling cities and favorite holiday destinations. With hotels, resorts and self-contained apartments on the coast and in the city, guests can find the perfect space in the ideal place across Australia, New Zealand and Indonesia.

Private Rentals
These are one-of-kind apartments, chalets and villas which are available for nightly rental. Onefinestay offers a carefully curated collection of exclusive private rentals in resort and urban destinations.

  • Onefinestay: Onefinestay opens the doors of homes and villas in the most desirable worldwide destinations. A beachfront villa in the Caribbean, a townhouse in New York City or a beautiful house in one of the most beautiful European capitals—wherever guests go, each one is handpicked for its space, character and comfort.

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